SA7AB

Case Study

AlMustashar (المستشار)

AI-powered legal consultation platform making Saudi labor law accessible to everyone through RAG-based AI assistants.

Client: Fishnet Marketing
Timeline: 2024
Role: Full-Stack Development
AlMustashar - المستشار

The Challenge

In Saudi Arabia, legal consultation is expensive (200-500 SAR per session), slow to access, and most AI tools don't understand Arabic legal context.

Lawyer consultations cost 200-500 SAR per session
Appointments take days or weeks to schedule
Most AI tools lack Arabic legal understanding
Must cite specific Saudi Labor Law articles

The Solution

A RAG-powered AI legal assistant that retrieves relevant Saudi Labor Law articles and provides contextual, cited responses in Arabic.

User Question → Cohere EmbeddingsPinecone SearchGemini AICited Response

Key Features

Smart Legal Q&A

Cites specific articles (e.g., المادة 77)

Document Analysis

Upload contracts for AI review

Flexible Pricing

Free tier, credits, or subscriptions

Arabic-First

Full RTL support with Tajawal font

Tech Stack

React 19TypeScriptFastAPIPostgreSQLGemini 2.0CoherePineconeAWS

Results

<3s
Response Time
99.9%
Uptime
78%
Mobile Users
200x
Cost Reduction

Value Delivered

200x cheaper than traditional legal consultation
Instant answers vs days waiting for appointments
24/7 availability with no office hours
Privacy - no face-to-face awkwardness

Key Learnings

Arabic AI is underserved

Huge market opportunity for Arabic-first AI products

RAG > Fine-tuning

Better accuracy for legal domain with retrieval

Pricing psychology

Credit packs for casual, subscriptions for power users

Trust signals matter

Legal disclaimers and citations build credibility

Interested in a similar solution?

We build AI-powered products for the Arabic market.